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Coming close to the ideal alternative: The concordant-ranks strategy

We present the Concordant-Ranks (CR) strategy that decision makers use to quickly find an alternative that is proximate to an ideal alternative in a multi-attribute decision space. CR implies that decision makers prefer alternatives that exhibit concordant ranks between attribute values and attribut...

Ausführliche Beschreibung

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Bibliografische Detailangaben
Hauptverfasser: Neda Kerimi, Henry Montgomery, Dan Zakay
Format: Artigo
Sprache:Inglês
Veröffentlicht: Cambridge University Press 2011-04-01
Schriftenreihe:Judgment and Decision Making
Schlagworte:
Online-Zugang:http://journal.sjdm.org/11/101223/jdm101223.pdf
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