Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes

Using a Discrete Choice Experiment, this study examines how informational prompts about the nutraceutical properties of tomatoes influence consumers’ perceptions and preferences for lycopene-enriched fresh tomatoes. The results show that such nudges effectively increase consumer interest in function...

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Hlavní autoři:	Maria De Salvo, Isabella Trovato, Laura Giuffrida, Marika Cerro, Giovanni Signorello, Giuseppe Cucuzza
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Elsevier 2025-12-01
Edice:	Future Foods
Témata:	Nudging Fresh tomatoes Nutraceutical properties Discrete choice experiments Attribute Non-Attendance
On-line přístup:	http://www.sciencedirect.com/science/article/pii/S2666833525001819
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