Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions

Brand loyalty is one of the most essential component that incumbent company to retain their customers, particularly in order to win the market share. The main reason is that incumbent firms need to maintain their market share and then upscale their market when they have a thorough understanding of t...

Descripció completa

Dades bibliogràfiques

Autors principals:	Verina Cornelia, Yusepaldo Pasharibu
Format:	Artigo
Idioma:	Inglês
Publicat:	Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta 2020-12-01
Col·lecció:	Benefit Jurnal Manajemen dan Bisnis
Matèries:	brand attachment, customer digital experience, brand loyalty, repurchase intentions
Accés en línia:	http://journals.ums.ac.id/index.php/benefit/article/view/11278
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!