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Which Modern Trend Advertising Methods Are More Effective in Reaching Certain Outcome?: A Review on Internet Ads, Mobile App Ads, Video Ads, Stealth Ads and Outdoor Digital Ads

Present paper attempts to examine the effectiveness of modern trend advertising methods in reaching certain outcome. In order to provide evidence for the effectiveness of modern trend advertisement methods, a number of past research studies has been used. The authors will focus on examining and comp...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Lee Jian, Rashad Yazdanifard
Μορφή: Artigo
Γλώσσα:Inglês
Έκδοση: Mashhad: Behzad Hassannezhad Kashani 2015-06-01
Σειρά:International Journal of Management, Accounting and Economics
Θέματα:
Διαθέσιμο Online:https://www.ijmae.com/article_117631_d0278e0496408729eeb8b68854028f13.pdf
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