A Comparative Analysis of K – Means And K – Medoids for Smartphone Clustering
The rapid growth of the smartphone industry has increased market complexity, making objective segmentation more challenging. The objective of this study is to conduct a comparative evaluation of the K - Means and K - Medoids methods in grouping smartphone sales data based on multiple attributes, nam...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
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LPPM ISB Atma Luhur
2026-07-01
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| Schriftenreihe: | Jurnal Sisfokom |
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| Online-Zugang: | https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2660 |
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