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Analisis Kepercayaan, Kepuasan Serta Loyalitas Pelanggan Pada Brand Sneaker internasional Ditinjau dari Brand Equity

English Version The consumer behavior of Indonesians, who exhibit a preference for foreign brands over local ones, warrants critical examination, exploration, and testing in order to foster the growth of the local economy. The inclination and loyalty towards a brand are influenced by various fac...

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Main Authors: Endy Widianto, Dion Dewa Barata
Format: Artigo
Language:Inglês
Published: Universitas Yudharta Pasuruan 2023-07-01
Series:Sketsa Bisnis
Subjects:
Brand Equity
Customer Trust
Customer Satisfaction
Customer Loyalty
Online Access:https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/3433
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