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Examining the Proteus effect on misogynistic behavior induced by a sports mascot avatar in virtual reality

Abstract The Proteus effect is a phenomenon found in over 60 studies where people tend to conform behaviorally to their avatars’ identity characteristics, especially in virtual reality. This study extends research on the Proteus effect to consider organization-representing avatars and misogynistic b...

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Principais autores: Rabindra Ratan, Josephine Boumis, George McNeill, Ann Desrochers, Stefani Taskas, Dayeoun Jang, Taj Makki
Format: Artigo
Sprog:Inglês
Udgivet: Nature Portfolio 2024-08-01
Serier:Scientific Reports
Fag:
Avatars
Experiment
Misogyny
Proteus effect
Online adgang:https://doi.org/10.1038/s41598-024-70450-2
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