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Examining the use of different message categories to communicate AMR: a content analysis of instagram posts

Background/objectivesAntimicrobial resistance (AMR) is a major worldwide concern with severe implications for public health, contributing to almost 5 million deaths in 2019. One of the main causes of AMR is overuse and misuse of antibiotics, which can be addressed by increasing awareness and educati...

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Main Authors: Sana Parveen, Wei-Jan Chang, Patricia McHugh, Akke Vellinga
Format: Artigo
Language:Inglês
Published: Frontiers Media S.A. 2025-09-01
Series:Frontiers in Digital Health
Subjects:
AMR
public health communication
social media
public health messaging
public health campaigns
social marketing
Online Access:https://www.frontiersin.org/articles/10.3389/fdgth.2025.1564584/full
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