Determinants of Impulsive Buying During Shopee Flash Sales: Ajzen’s Theory of Planned Behavior Approach
This research investigates the psychological elements that affect consumers’ impulsive buying behavior during Shopee flash sale events using the TPB. This inquiry employs a quantitative causal approach using survey data from 154 Shopee users engaged in flash sale purchases. Data were analyzed using...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
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Asosiasi Doktor Sistem Informasi Indonesia
2026-02-01
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| Schriftenreihe: | Journal of Information Systems and Informatics |
| Schlagworte: | |
| Online-Zugang: | https://journal-isi.org/index.php/isi/article/view/1452 |
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