Evidence-Based Marketing for Academic Librarians
<b>Objective</b> - In developing marketing strategies for the Business & Economics Library (BEL) at the University of Illinois at Urbana-Champaign (UIUC), a survey was designed to answer the following questions: - Should BEL develop marketing strategies differently for East Asian business students?...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Alberta
2006-03-01
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| coleção: | Evidence Based Library and Information Practice |
| Assuntos: | |
| Acesso em linha: | http://ejournals.library.ualberta.ca/index.php/EBLIP/article/view/12/63 |
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