A Systematic Literature Review on Ambush Marketing in Sport
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Sciendo
2015-06-01
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| Col·lecció: | Physical Culture and Sport: Studies and Research |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1515/pcssr-2015-0002 |
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