Mousetracking visitors to evaluate efficacy of web site design
Objective assessment of website design is a complex task whose results are valuable for improving efficiency. Some of the commonly used methods, such as A/B testing, are relatively simple to implement but generally give only a rough summary of results. Eyetracking is one of the most efficie...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Faculty of Technical Sciences in Cacak
2014-01-01
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| Edice: | Serbian Journal of Electrical Engineering |
| Témata: | |
| On-line přístup: | http://www.doiserbia.nb.rs/img/doi/1451-4869/2014/1451-48691400023J.pdf |
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