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Unveiling Drivers of Consumer Loyalty for Private Sector Commercial Bank Service in Colombo District, Sri Lanka

The development of new services to meet consumer needs is becoming a crucial issue for the banking sector in Sri Lanka, as the rivalry within the sector is growing daily and services are rapidly becoming the driving forces of economies. Accordingly, current research is a comprehensive study of the i...

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Principais autores: P.A.B.H. Amarathunga, H.P.N.I. Kumarasinghe
Formato: Artigo
Idioma:Inglês
Publicado: Mashhad: Behzad Hassannezhad Kashani 2026-01-01
Series:International Journal of Management, Accounting and Economics
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Acceso en liña:https://www.ijmae.com/article_236930_7ff56344718cbc1fa8a5bb4cb0b70b1c.pdf
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