Código QR (código de barras bidimensional)

BAURAN PEMASARAN MEMENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN ASURANSI JIWA INDIVIDU

This study aimed to analyze the effect of marketing mix in individual life insurance purchasing decision, as well as the marketing mix variables of the most dominant influence on the purchase decision. The results of this study can be used as a recommendation to life insurance companies in conductin...

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Principais autores: Sarifa Marwa, Ujang Sumarwan, Rita Nurmalina
格式: Artigo
語言:Indonésio
出版: Institut Pertanian Bogor 2014-09-01
叢編:Jurnal Ilmu Keluarga dan Konsumen
主題:
life insurance
logistic regression
marketing mix
purchase decision
在線閱讀:https://jurnal.ipb.ac.id/index.php/jikk/article/view/10030
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