The impact of CRM on QoE : An exploratory study from mobile phone industry in Morocco
Today’s mobile phone sector is marked by intensified competition and strong market penetration. In this environment, the carriers offer their customers a wide variety of services that are quite similar from one operator to another. These customers are always searching for a quality of experience (Qo...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Halmstad University
2015-10-01
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| coleção: | Journal of Intelligence Studies in Business |
| Assuntos: | |
| Acesso em linha: | https://journal.lu.lv/JISIB/article/view/2204 |
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