How to Strengthen Customer Loyalty with Technology
This research aims to investigate the antecedents of loyalty and the role of technology in the Indonesian e-commerce context based on customers' points of view. This quantitative research involves data from 317 Indonesian e-commerce customers, which is then analysed using Structural Equation Modelli...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Universitas Tarumanagara
2025-02-01
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| Reeks: | Jurnal Manajemen |
| Onderwerpen: | |
| Online toegang: | http://ecojoin.org/index.php/EJM/article/view/2524 |
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