Creating the optimized international marketing mix

In the international practice of Serbian companies still dominant approach is based on traditional foreign trade approach, which in the significant dimension ballast effective inclusion of domestic companies in the contemporary business. Such practice is a result of the modality of international tra...

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Bibliografski detalji

Glavni autor:	Grubor Aleksandar
Format:	Artigo
Jezik:	Inglês
Izdano:	Srpsko udruženje za marketing 2005-01-01
Serija:	Marketing (Beograd. 1991)
Teme:	international marketing marketing mix domestic companies trade international exchange process
Online pristup:	http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710503137G.pdf
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