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Implementation of K-Means, Hierarchical, and BIRCH Clustering Algorithms to Determine Marketing Targets for Vape Sales in Indonesia

In today's era, smoking is a common thing in everyday life. Along with the development of the times, an innovation emerged, namely the electric cigarette or vape. Electric cigarettes or vapes use electricity to produce vapor. The e-cigarette business is very promising in today's business world due t...

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Autori principali: Justin Laurenso, Danny Jiustian, Felix Fernando, Vartin Suhandi, Theresia Herlina Rochadiani
Natura: Artigo
Lingua:Inglês
Pubblicazione: Politeknik Negeri Batam 2024-07-01
Serie:Journal of Applied Informatics and Computing
Soggetti:
algoritma k-means
birch
clustering
elbow method
silhouette score
Accesso online:https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/4871
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