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ESTRATÉGIA SOCIOAMBIENTAL BASEADA EM RECURSOS E AMBIGUIDADE CAUSAL

This article discusses the influence of Resource-based Socio-environmental Strategy (RBSS) on causal ambiguity. From the perspective of the Resource-based View of the Firm (RBV), causal ambiguity works as an isolation mechanism that prevents imitation by competitors. The RBSS was operationalized by...

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Main Authors: José Milton de Sousa-Filho, Jose Carlos Barbier
Format: Artigo
Language:Inglês
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-10-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Resource-based view of the firm
socio-environmental strategy
resource-based socioenvironmental strategy
causal ambiguity
organizational capabilities
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/estrategia_socioambiental_baseada_em_recursos_e_ambiguidade_causal_1.pdf
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