Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos—An Electroencephalographic Study
This study presents the results of an experiment designed to investigate whether marketing videos containing mixed emotional content can sustain consumers interest longer compared to videos conveying a consistent emotional message. During the experiment, thirteen participants, wearing EEG (electroen...
Gorde:
| Egile Nagusiak: | , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
MDPI AG
2024-01-01
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| Saila: | Sensors |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.mdpi.com/1424-8220/24/2/517 |
| Etiketak: |
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