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AN APPROACH TO PREDICT CUSTOMER SATISFACTION WITH CURRENT PRODUCT QUALITY

Improving product quality is still a challenge; therefore, this article aims to propose an approach to predict customer satisfaction. We implemented the following techniques: the SMART(-ER) method, brainstorming (BM), a Likert-scale survey, the Pareto rule, the WSM method, and the Naive Bayes Classi...

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Principais autores: Dominika SIWIEC, Andrzej PACANA
Formato: Artigo
Idioma:Inglês
Publicado em: Rzeszów University of Technology 2023-03-01
coleção:Humanities and Social Sciences
Assuntos:
predicting of quality
product quality
customer satisfaction
decision support
naive bayes classifier
weighted sum model
production engineering
Acesso em linha:https://journals.prz.edu.pl/hss/article/view/1029
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