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A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi

This article seeks to investigate how safety and security affect consumers’ tendency to use electronic wallets in Hanoi. The study was conducted based on data using Google Forms, with a total of 237 valid responses. For data analysis, this research employs quantitative techniques using SPSS 22 and A...

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Hoofdauteurs: Mi Vu Ha Cong, Cuong Hung Nguyen, Lien Thuy Nhu, The Tuan Tran
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: LLC "CPC "Business Perspectives" 2024-11-01
Reeks:Innovative Marketing
Onderwerpen:
consumer attitudes
consumer behavior
digital payment
electronic wallet
Hanoi
trust
Online toegang:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20993/IM_2024_04_Cong.pdf
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