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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MEMILIH KAFE DI KOTA SURAKARTA

Cafee has become an emerging entertainment among urban people at Solo. Therefore, there are many marketing aspects which interest researcher to study it. Among all those issues, consumer behavior among cafee consumers becomes the main attention in this study. This study analyses factors related with...

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Autore principale: Eddy Priyono
Natura: Artigo
Lingua:Inglês
Pubblicazione: Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta 2007-06-01
Serie:Benefit Jurnal Manajemen dan Bisnis
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Accesso online:http://journals.ums.ac.id/index.php/benefit/article/view/1228
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