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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MEMILIH KAFE DI KOTA SURAKARTA

Cafee has become an emerging entertainment among urban people at Solo. Therefore, there are many marketing aspects which interest researcher to study it. Among all those issues, consumer behavior among cafee consumers becomes the main attention in this study. This study analyses factors related with...

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Bibliografische gegevens
Hoofdauteur: Eddy Priyono
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta 2007-06-01
Reeks:Benefit Jurnal Manajemen dan Bisnis
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Online toegang:http://journals.ums.ac.id/index.php/benefit/article/view/1228
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