Código QR (código de barras bidimensional)

ANALYSIS OF SOURCES AND LEVEL OF PENETRATION: APPLICATION OF FACTOR AND DISCRIMINANT ANALYSIS

The present research work is undertaken to analyse the sources of penetration and level of penetration. A Source of penetration is defined by actions a firm takes to communicate with end users, consumers and external parties. It covers the five subsets, such as advertising, sales promotion, direct m...

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Principais autores: M Selvakumar, R Mohammed Abubakkar Siddique, V Sathyalakshmi
Format: Artigo
Sprog:Inglês
Udgivet: ICT Academy of Tamil Nadu 2017-08-01
Serier:ICTACT Journal on Management Studies
Fag:
advertising
sales promotion
direct marketing
personal selling
public relations
Online adgang:https://ictactjournals.in/paper/IJMS_Vol_3_Iss_3_Paper_5_567_575.pdf
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