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Presenting a Customer-Centric Digital Value Creation Model for the Insurance Industry in the Digital Economy

Purpose: This study aims to develop a comprehensive model for digital value creation for customers in the insurance industry within the context of the digital economy. It seeks to identify key factors, strategies, and outcomes associated with digital transformation in insurance, addressing gaps in t...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Mona Abrofarakh, Kambiz Shahroodi, Seyed Muzafar Mirbarg kar, Narges Delafrooz
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Allameh Tabataba'i University Press 2025-07-01
Saila:International Journal of Digital Content Management
Gaiak:
Sarrera elektronikoa:https://dcm.atu.ac.ir/article_19240_930deb1b8abe44b5774ce2464ac1a44e.pdf
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