Intensi Pembelian Produk Ramah Lingkungan Berdasar Theory of Planned Behaviour
This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective no...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Indonésio |
| Publicado em: |
Universitas Merdeka Malang
2021-12-01
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| coleção: | Jurnal Manajemen Dan Kewirausahaan |
| Assuntos: | |
| Acesso em linha: | https://jurnal.unmer.ac.id/index.php/jmdk/article/view/6152/pdf |
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