Academic research into marketing: Many publications, but little impact?

This article reviews some issues associated with the way in which academic research into marketing is evaluated by UK education authorities using their research excellence framework (REF), in particular the impact component of the assessment. It discusses the extent to which research by marketing ac...

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Autores principales:	Tim Hughes, Merlin Stone, Eleni Aravopoulou, Len Tiu Wright, Liz Machtynger
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Taylor & Francis Group 2018-01-01
Colección:	Cogent Business & Management
Materias:	research excellence framework (ref) marketing research impact training university funding
Acceso en línea:	http://dx.doi.org/10.1080/23311975.2018.1516108
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