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Does Envy, Self Esteem and Social Norms on Instagram Lead to Conspicuous Consumption and Overspending?

The purpose of this study is to investigate how envy of others affects the conspicuous consumption and overspending habits of Instagram users. Additionally, the study aims to examine the effect of self-esteem and social norms on conspicuous consumption and overspending. This empirical study used a p...

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Principais autores: Canan Yılmaz Uz, Nur Özer Canarslan
Format: Artigo
Sprog:Inglês
Udgivet: Mehmet Akif Ersoy University 2024-06-01
Serier:Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Fag:
envy
conspicious consumption
overspending
social norms
social media
Online adgang:https://dergipark.org.tr/en/download/article-file/3612891
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