Human behavior in free search online shopping scenarios can be predicted from EEG activation using Hjorth parameters
The present work investigates whether and how decisions in real-world online shopping scenarios can be predicted based on brain activation. Potential customers were asked to search through product pages on e-commerce platforms and decide, which products to buy, while their EEG signal was recorded. M...
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| Auteurs principaux: | , , , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Frontiers Media S.A.
2023-11-01
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| Collection: | Frontiers in Neuroscience |
| Sujets: | |
| Accès en ligne: | https://www.frontiersin.org/articles/10.3389/fnins.2023.1191213/full |
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