Product Elimination Decisions: A Comparison of Consumer and Industrial Products
This manuscript examines the influence of market type on the product elimination decision-making processes of American manufacturing firms. Three areas are examined: (1) the precipitating circumstances which "trigger" an elimination decision to begin; (2) the evaluation factors used to make the elim...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Marketing Management Association
1997-01-01
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| Series: | Marketing Management Journal |
| Acceso en liña: | https://doi.org/10.63963/001c.150703 |
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