Predicting which type of push notification content motivates users to engage in a self-monitoring app
Despite the unprecedented access to self-monitoring health apps, lack of optimal user engagement remains a significant challenge. Push notification prompts with contextually tailored messages offers a promising strategy to improve engagement. To increase the efficacy of push-notifications on engagin...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2018-09-01
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| coleção: | Preventive Medicine Reports |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2211335518301177 |
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