LINGVO-PERSONAL TYPOLOGY OF ADVERTISING TEXTS CONSMERS (STATEMENT OF THE PROBLEM)

This article discusses the problem of the correlation and diversity of language ability characteristics of advertising texts consumers and the variety of characteristics of these texts. A solution to solution to this problem is suggested: constructing a lingvo-personal typology of advertising texts...

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Autor principal:	T. S. Zhuravleva
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Kemerovo State University 2013-06-01
Colección:	Вестник Кемеровского государственного университета
Materias:	linguistic personology linguistic personalities language ability consumer advertising text interpretation typology of linguistic personalities of the consumer
Acceso en línea:	https://vestnik.kemsu.ru/jour/article/view/96
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