Psychological determinants of spring festival homecoming: attitude ambivalence moderates the effect of subjective norms
IntroductionGrounded in the Theory of Planned Behavior (TPB), this study examines how subjective norms influence Spring Festival homecoming intention and subsequent homecoming behavior. TPB posits that attitudes, subjective norms, and perceived behavioral control are central determinants of intentio...
I tiakina i:
| Ngā kaituhi matua: | , , , |
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| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Frontiers Media S.A.
2026-04-01
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| Rangatū: | Frontiers in Psychology |
| Ngā marau: | |
| Urunga tuihono: | https://www.frontiersin.org/articles/10.3389/fpsyg.2026.1760865/full |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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