Transmedia Critical| Audience Reception of Cross- and Transmedia TV Drama in the Age of Convergence
Using a mixed-method approach, with TV diaries, in-depth interviews, and focus groups, this study of the audience reception of cross- and transmedia extensions to TV drama finds that most people consume only marketing-driven cross-media extensions and are not looking for a strong engagement with a...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
USC Annenberg Press
2014-08-01
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| Edice: | International Journal of Communication |
| Témata: | |
| On-line přístup: | https://ijoc.org/index.php/ijoc/article/view/2598 |
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