Can Brand Affinity Outperform Political Parties' Rejection When Nominating Celebrity Politicians in a Post-Rebellion Multi-Party Context?
In competitive political contexts, sustaining power is the ultimate goal for political parties. Nominating celebrity politicians can be a double-edged sword for parent brands in attracting votes and influencing voting intention. This study contributes to the moderating role of brand affinity towards...
Wedi'i Gadw mewn:
| Prif Awduron: | , , |
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| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
ANPOR Korea
2023-05-01
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| Cyfres: | Asian Journal for Public Opinion Research |
| Mynediad Ar-lein: | https://doi.org/10.15206/ajpor.2023.11.2.123 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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