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THE ADDRESSEE AS A COGNITIVE AND PRAGMATIC RATIONALE OF ARGUMENTATION IN ENGLISH ADVERTISING DISCOURSE

The article considers the addressee as the cognitive and pragmatic basis for meaning construction in argumentation strategies. The analysis of language means in argumentation strategies with the addressee as the cognitive basis of the advertising text revealed that since the early 20th century and u...

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Autor principal: Krivobokova Galina Aleksandrovna
Formato: Artigo
Idioma:Inglês
Publicado em: Volgograd State University 2015-06-01
coleção:Вестник Волгоградского государственного университета: Серия 2. Языкознание
Assuntos:
discourse
advertising discourse
argumentation
cognitive model
diachrony
historical discourse studies
Acesso em linha:http://dx.doi.org/10.15688/jvolsu2.2015.2.11
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