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INOVAÇÃO DE MARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR DA SERRA GAÚCHA

In the perspectives of the economic organizations, innovation has been studied by academics and businessmen, as it has the ability to transform the economic situation of an organization, since this is a factor that enhances competitiveness. Organizations look through these innovations to improve the...

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Hlavní autoři: Julio Cesar Ferro de Guimarães, Carina Vedooto Scheneider Coutinho, Gabriela Cristina Lain, Gabriel Sperandio Milan, Eliana Andréa Severo
Médium: Artigo
Jazyk:Espanhol
Vydáno: Universidade Federal de Santa Catarina 2013-01-01
Edice:Revista Gestão Universitária na América Latina
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On-line přístup:http://www.redalyc.org/articulo.oa?id=319327519006
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