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TOURIST ENHANCEMENT USING PLATFORM FEATURES OF MY TRIPS AND RECOMMENDATION ROUTES

This study aimed to (1) evaluate the levels of the satisfied features in ‘My Trips’ and ‘Recommendation Routes’, and level of tourist enhancement; (2) compare the tourist’ satisfaction in terms of tour website ‘My Trips,’ ‘Recommendation Routes’ and tourist enhancement between experience and non-e...

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Principais autores: Numtip TRAKULMAYKEE, Tasanee PRATAN, Khanungnit HNUCHECK, Rungrudee DITTAVICHAI
Format: Artigo
Sprog:Inglês
Udgivet: Editura Universităţii din Oradea 2025-09-01
Serier:Geo Journal of Tourism and Geosites
Fag:
digital tourism
my trips
recommendation routes
tourist enhancement
tour-website experience
Online adgang:https://gtg.webhost.uoradea.ro/PDF/GTG-3-2025/gtg.61342-1552.pdf
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