GREEN PRODUCT PURCHASE DECISION: THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND WILLINGNESS TO PAY
This study aims to identify environmental consciousness and willingness to pay on the purchase decision of green products. Consumer's concern about environmental issues may not be easily translated into pro-environment behavior. Individuals with a strong belief that their environmental awareness beh...
שמור ב:
| מחבר ראשי: | |
|---|---|
| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
University of Brawijaya
2023-12-01
|
| סדרה: | Jurnal Aplikasi Manajemen |
| נושאים: | |
| גישה מקוונת: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2759 |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|