Can behavioural biases in choice under novelty explain innovation failures?
This paper proposes a new framework of ‘behavioural innovation economics’ as a synthesis of behavioural economics and innovation economics in the context of choice under novelty. The standard heuristics and biases framework of behavioural economics is applied to map and analyze systematic choice fai...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Pluto Journals
2010-06-01
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| Ráidu: | Prometheus |
| Liŋkkat: | https://www.scienceopen.com/hosted-document?doi=10.1080/08109028.2010.496234 |
| Fáddágilkorat: |
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