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Structure selection and coordination in dual-channel supply chains

<p><strong>Purpose:</strong> This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer and the entire supply chain in the context of two different kinds of marketing models: The common retailer and the exclusive shop.</p><p><strong>Methodology...

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Bibliografiset tiedot
Päätekijät: Jingjing Cai, Jing Wu, Meidan Xiao, Bin Liu, Wenliang Wang
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: OmniaScience 2015-04-01
Sarja:Journal of Industrial Engineering and Management
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Linkit:http://www.jiem.org/index.php/jiem/article/view/1320
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