Impact of Marketing, Sales and Innovations on Business Performance Analysis in Intellectual Capital Research: Latvia, Estonia and Lithuania

Intellectual capital components’ meta system has exploded in the past decade following the four decades of intellectual capital research evolution, followed by wide discussions on definitions, measurements, reporting, impact analysis, etc. The evolution of IC research has been divided into four stag...

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Формат:	Artigo
Язык:	Inglês
Опубликовано:	Sumy State University 2024-09-01
Серии:	Marketing i Menedžment Innovacij
Предметы:	Baltic countries; innovation capital; intellectual capital; longitudinal impact analysis; marketing; relational capital; sales.;
Online-ссылка:	https://mmi.sumdu.edu.ua/wp-content/uploads/2024/09/03_A807-2024_Titova-et-al.pdf
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