The Strategic Interplay Between Return Insurance and Augmented Reality in Live-Streaming Commerce Considering Consumer Search Effort
Product mismatch, arising from consumers’ inability to physically experience products before purchase, is a major cause of returns in e-commerce, eroding e-tailer profits and intensifying consumers’ concerns about returns. To alleviate these concerns, e-tailers have increasingly adopted return insur...
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| Principais autores: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
MDPI AG
2026-06-01
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| Serija: | Journal of Theoretical and Applied Electronic Commerce Research |
| Teme: | |
| Online dostop: | https://www.mdpi.com/0718-1876/21/6/192 |
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