A Segmentation Study on How Czech Consumers Make Household Food Purchases
Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article e...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editura ASE
2025-05-01
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| Colecção: | Amfiteatru Economic |
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| Acesso em linha: | https://www.amfiteatrueconomic.ro/temp/Article_3423.pdf |
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