From NIL to real estate: strategic revenue adaptation in the post-house era of college athletics
Recent legal and financial reforms have altered the business model of college sports. The erosion of the NCAA's amateurism defense (culminating in the House settlement) has formalized athlete compensation and introduced direct labor expenses into athletic departments finances for the first time. Con...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2026-01-01
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| coleção: | Frontiers in Sports and Active Living |
| Assuntos: | |
| Acesso em linha: | https://www.frontiersin.org/articles/10.3389/fspor.2025.1728507/full |
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