Patrimoine historique et publicitaire : la communication se saisit du passé
This paper focuses on various communicative registers related to age in advertising strategies. A quantitative analysis of a collection of advertisements enabled the deciphering of their marketing features and communicative positioning, supplemented by a qualitative study to develop an analytical fr...
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| Главные авторы: | , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Université du Québec à Montréal
2016-09-01
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| Серии: | Communiquer |
| Предметы: | |
| Online-ссылка: | https://journals.openedition.org/communiquer/1877 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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