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Developing a hybrid metaverse framework for interactive and gamified virtual campus tours

BackgroundVirtual campus tours have quickly become an essential tool in the process of student recruitment. Unfortunately, many currently offer minimal user interactivity, personalisation, and experiential user involvement to be successful in recruiting students. For these reasons, this research see...

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Principais autores: Sagar Prema Rajan, Siti Azreena Mubin, Burkhard C. Wünsche, Selma Rizvic
Format: Artigo
Sprog:Inglês
Udgivet: Frontiers Media S.A. 2026-07-01
Serier:Frontiers in Virtual Reality
Fag:
artificial intelligence
gamification
immersive learning
metaverse
non-player characters (NPCs)
virtual campus tours
Online adgang:https://www.frontiersin.org/articles/10.3389/frvir.2026.1878902/full
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