Show, Don't Tell
This article presents a practical case study that addresses the challenge of awareness-raising for public library foundations. It analyzes awareness of the of the Huntsville Library Foundation using Grunig’s situational theory of publics to segment the foundation’s targeted audiences. It also descri...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Marketing Libraries Journal
2017-12-01
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| coleção: | Marketing Libraries Journal |
| Acesso em linha: | http://bit.ly/2_Advocacy_MLJ-v1-i1-Fall2017 |
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