Optimal Strategies of the Online-to-Offline Instant Delivery Service of Grocery Retailers
The advantages of an O2O instant delivery service over the traditional retail model for grocery retailers in the local market lie in the ability to increase sales by expanding consumer channels. This study aims to explore how merchants can optimize their pricing and delivery service decisions, inclu...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
SAGE Publishing
2023-12-01
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| coleção: | SAGE Open |
| Acesso em linha: | https://doi.org/10.1177/21582440231220338 |
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